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How we help agencies find new ways to engage

We help agencies bring concepts to life through our range of prime locations, unique sponsorship opportunities and variety of ambient media assets across 12 iconic shopping destinations.

From immersive media events, national roadshows, sampling, festivals or PR stunts – whether engaging customers or driving sales in-store, Hammerson offers access to exactly what agencies need on a national, regional, or local basis. Through collaboration and our unique insight into shopper behaviour, we enable agencies to effectively impact key market segments across the UK and Ireland.

Agency shopper engagement

When planning activity for brands and business, Agencies understand that knowing who is the shopper is, when they buy, along with other insights such as spend, dwell time and purchasing habits are all essential to enabling the best to tailored approach for shopper engagement.

Our prime locations enable Agencies to build bespoke shopping experiences and capitalising on the opportunity with the customer. From drawing customers in with ‘traffic stop’ large visual and POS materials to personalised interactions and Hammerson Engage provides versatile venues for overall shopper engagement opportunities.

Agency opportunities

Hammerson Engage has collaborated with Agencies on numerous award-winning ideas and activations for brands, businesses and start-ups. Our extensive range of opportunities enable Agencies to offer the right combination of activity to suit the product or service being promoted and achieve the desired outcome.

  • Experiential – one-off tactical live stunts designed to attract mass consumer and media attention.
  • Promotions - branded installations in the form of ‘stands’ in indoor or outdoor public spaces, attracting consumers to interact with the brand.
  • Pop-up Retail - miniature portable installations, mobile vehicles or fixed spaces used by brands or businesses to create temporary promotional stores or experiential opportunities.
  • Mall Retail – branded short term or long-term seasonal mid-mall retail kiosks or bespoke units.
  • Sponsorship - branded events taking place in indoor or outdoor locations that drive awareness and loyalty for a brand.
  • Advertising & Media – placement of branded advertisements through our indoor or outdoor digital or static locations to drive awareness or offer discounts.
  • Unique to you – any branded concepts, innovative campaigns or new ideas.

Our dedicated onsite team are available to help you select the perfect opportunity for your needs.

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Risk Assessments must be written by the company responsible for the activity. The risk assessment needs to cover set up, customer interface and de-rig. A risk assessment provided for installation is fine, but often the greater risk is what takes place when visitors walk through the doors. Risk assessments should be specific to the activity and to your centre; generic risk assessments or blanket health and safety policies can never be comprehensive.

 

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Portable appliances - please specify the method and frequency of testing for electrical items within their risk assessment. Testing must be appropriate to the electrical supply, British Standard (e.g. BS7671:2008) and supporting PAT certificates must be provided. 

Fixed wiring - permanent wiring must be tested by our electrician at point of installation and any resulting action recorded on the Activity Checklist. Thereafter, the wiring should be tested annually and the records collected.