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Bullring, Birmingham

Where Birmingham happens

The Bullring makes Birmingham the most exciting city outside London for international brands. With the Guardian bronze bull as the third most photographed landmark in Britain, Bullring also has the first Forever21 store in Europe, the only Midlands Cos and MORPHE, as well as an iconic Selfridges as key tenants.

The city centre position and ample transport links to the Bullring attracts a country-wide audience with an impressive average weekly footfall of 750,000. With iconic architecture, exclusive retailers and high profile events, the Bullring is a coveted retail and promotional destination. The recent addition of LinkStreet, a dedicated pop-up shop area connects the shopping centre with Grand Central and New Street Station.

36 million

Annual Footfall

51%

Top 3 Highest Spending ACORN Categories

£85

Average Fashion Spend

77 mins

Average Dwell Time

128,000

Size (Sq m)

215,962

Facebook Followers

Spaces to engage

Whatever the size of your brand or business we can offer a wealth of knowledge, expertise and opportunity to engage with your customers.

Bullring Upper Level Bullring Lower Level

Space

Bullring, Birmingham

Site A: Upper Mall West

7m x 3m (2 cars permitted) height limit 2.1m

A high footfall site on the busy Upper West Mall, along the internal route from New Street Station (Grand Central) and the city centre. Set amongst regular high street brands such as Smashbox, Gap, Debenhams and Topshop, this site attracts a wide variety of consumers and is constantly busy throughout the day.

Space

Bullring, Birmingham

Site B: Central Street

5m x 5m (2 cars permitted) height limit is 2.1m

A high footfall site of 600,000 ideally located in the middle of the centre along the external route to the popular Birmingham markets. Set amongst a variety of restaurants including EAT, Five Guys, Bills and Starbucks as well as both the East and West entrances of the shopping centre, this location is perfect for engaging with shoppers. 

Space

Bullring, Birmingham

Site C: Rotunda Square

10m x 10m - £695 + VAT (up to 4 cars permitted)

One of the busiest sites at the Bullring, this external space links the three main shopping centre entrances to the rest of the city centre. Home of the iconic Bull statue, Rotunda Square is often used as a meeting point. It’s a busy and lively site with a great atmosphere throughout the day.

Space

Bullring, Birmingham

Site D: St. Martin's Square

15m x 10m (6 cars permitted)

Part of the Spiceal Street development, this external space is surrounded by a variety of eateries offering a captive audience throughout the day and evening. As our largest promotional site, St Martin's Square is a great area for interactive and entertainment based activities as well as larger vehicles such as trucks, buses and multiple car displays.

Space

Bullring, Birmingham

Site E: Lower Mall West

7m x 12m (up to 3 cars permitted) with a height limit of 2.5m

As the prime internal event space, Lower Mall West has hosted a wide range of high-profile events including catwalk shows for Gok Wan's How to Look Good Naked and Britain's Next Top Model, live cooking demonstrations from Gino D’Acampo and Jean Christophe Novelli and live performances from Bond and Alvin & The Chipmunks! 

The site can be viewed from all 3 mall levels, making it an attractive site for performance based events. As our largest internal site, customers visit the area regularly just to what is happening.

Space

Bullring, Birmingham

Site G: Lower Mid Mall

4m x 2m with a height restriction of 2.1m

A busy, high footfall area in the heart of the Lower Mid Mall next to Costa Coffee, GAME and Burger King

Space

Bullring, Birmingham

Site H: Debenhams Hexagon

7m x 7m (1 car permitted) with a height limit of 2.5m

Surrounded by family orientated stores such as the Disney Store and The Entertainer, this is a great site for children and family focussed promotions. The site which can be viewed from all 3 mall levels is a popular choice amongst promoters. 

 

Space

Bullring, Birmingham

Site I: Selfridges Circle

8m diameter with a height limit of 2.5m

On the doorstep of Selfridges, this site attracts a wide range of high-end brands. The premium site, visible from all 3 levels, is ideal for car placements and product demos. Please note all activity on this site must be approved by Selfridges

Space

Bullring, Birmingham

Site J: Upper Mall East

7m x 5m (2 cars permitted) with a height limit of 2.1m

This attractive site on the premium Upper East Mall is surrounded by high-end stores including Ted Baker, All Saints and Coach, attracting similar brand events. A popular choice amongst prestigious car brands, this site works exceptionally well for car displays and cosmetic brands. 

Space

Bullring, Birmingham

Site K: Upper Mall East

7m x 5m (2 cars permitted) with a height limit of 2.1m

Just steps away from the Selfridges beauty hall this site is a popular choice amongst cosmetics and fragrance brands. The luxury retailers on the Upper East mall add to the premium feel to this area attracting the more affluent clientele

Space

Bullring, Birmingham

Site L: St Martin's Balcony

7m x 7m (2 cars permitted)

External promotional space adjacent to the stairs overlooking St Martins Church. With the iconic back drop setting of Selfridges external feature, this space has built in seating and is the perfect location for trialling start up concepts, pop up promotions and seasonal street food traders

Specs & rates

Site Description Daily
(Mon - Fri)		 Weekly
(Mon - Sun)		 Weekend
(Sat - Sun)
Site A: Upper Mall West
7m x 3m (2 cars permitted) height limit 2.1m

Upper west mall along the internal route from New Street Station. Next to Debenhams and Goldsmiths.

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Site B: Central Street
5m x 5m (2 cars permitted) height limit is 2.1m

External site linking east and west malls with high footfall.

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Site C: Rotunda Square
10m x 10m - £695 + VAT (up to 4 cars permitted)

External site linking the 3 main entrances to the city centre. Home of iconic Bull statue.

 POA POA POA
Site D: St. Martin's Square
15m x 10m (6 cars permitted)

Part of the Spiceal Street development, this external space is surrounded by a variety of eateries offering a captive audience throughout the day and evening. As our largest promotional site, St Martin's Square is a great area for interactive and entertainment based activities as well as larger vehicles such as trucks, buses and multiple car displays.

 POA POA POA
Site E: Lower Mall West
7m x 12m (up to 3 cars permitted) with a height limit of 2.5m

Our largest and prime internal event space which can be viewed from all 3 mall levels. Near Disney and Debenhams.

 POA POA POA
Site G: Lower Mid Mall
4m x 2m with a height restriction of 2.1m

Located on the lower middle mall opposite GAME, Burger King and Costa. Suitable for sampling and small exhibition

 POA POA POA
Site H: Debenhams Hexagon
7m x 7m (1 car permitted) with a height limit of 2.5m 		- - -
Site I: Selfridges Circle
8m diameter with a height limit of 2.5m

Located on the lower east mall opposite Selfridges, ideal for luxury brands.

 POA POA POA
Site J: Upper Mall East
7m x 5m (2 cars permitted) with a height limit of 2.1m

Located on the premium upper east mall surrounded by Selfridges and Hugo Boss.

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Site K: Upper Mall East
7m x 5m (2 cars permitted) with a height limit of 2.1m

Located on the premium upper east mall surrounded by Selfridges and All Saints.

 POA POA POA
Site L: St Martin's Balcony
7m x 7m (2 cars permitted)

External site adjacent to the stairs leading to St. Martin's Square.

 POA POA POA

All rates are exclusive of VAT. Weekend rate is for Sat to Sun. Rates subject to increase in Nov/Dec.

Click on catchment map to enlarge

Ready to make it happen? From concept to planning and execution our dedicated Bullring team is on hand to help you bring your idea to life...

Ready to make it happen?

From concept to planning and execution our dedicated Bullring team is on hand to help you bring your idea to life...